We get it — onboarding can feel like another item on a long to-do list. But here’s the thing: getting new members settled in and excited is one of the best investments you’ll make. It’s where first impressions become lasting connections — and where engaged members turn into champions for your mission.
Too often, though, onboarding is treated like an afterthought. Associations do the hard work of recruiting new members, only to drop the ball at the most important moment: making them feel seen, valued, and ready to dive in.
But don’t worry — we’ve got your back! Here are the top five onboarding mistakes to watch out for, plus simple ways to fix them and keep that new member excitement going strong.
Mistake: Treating Onboarding as a One-Time Thing
What’s happening:
So many associations treat onboarding like a
“send it and forget it” moment. But the truth is,
new members need time to find their footing.
How to fix it:
Stretch onboarding out over 90 days instead of
cramming everything in at once. Create a roadmap:
• Week 1: Send a warm welcome email and intro video
• Week 2: Check in personally
• Month 1: Host a small group orientation or networking event
• Month 2: Share resources or events tailored to them
• Month 3: Follow up with a quick survey and next steps
This approach makes sure new members feel supported, not overwhelmed.
Mistake: Information Overload
What’s happening:
We’ve all seen it — sending every resource,
committee invite, and event link in one big blast.
It’s too much, too soon.
How to fix it:
Ask yourself:
• What’s the one thing new members need to
know today?
• What can wait until they’re settled in?
Start small: share login details, your member portal, and maybe your biggest annual event. Space the rest out — they’ll be much more likely to actually use it.
Mistake: Forgetting Personalization
What’s happening:
A cookie-cutter onboarding experience
can feel…well, like a cookie-cutter experience.
How to fix it:
Segment your new members based on what
they care about. Then tailor your
communications:
• Nonprofit leaders? Highlight your leadership
resources.
• New grads? Show off your mentorship
programs.
• Local members? Point them to neighborhood events.
When onboarding feels personal, members feel like they belong.
Mistake: Not Showing Value Early
What’s happening:
You’ve told them how awesome your
association is — now it’s time to show them.
How to fix it:
•Share quick wins and real member stories
that highlight why membership matters.
• Send a downloadable resource
they can use today
• Share a member’s success story
• Invite them to an event that shows them
what your community is all about
Even small wins create momentum and show new members they made the right choice.
Mistake: Skipping Follow-Ups
What’s happening:
The welcome email is sent…
and then nothing. Don’t let that happen.
How to fix it:
Create check-ins at 30, 60, and 90 days.
Keep it casual:
• “How’s it going so far?”
• “Want help getting more involved?”
• “Got ideas for us?”
These touchpoints keep new members in the loop and show them you care.
Putting it All Together: Make Onboarding Work for You
Here’s the bottom line: onboarding isn’t a one-and-done task. It’s your chance to set the tone, build trust, and show new members they’re part of something special. That’s how you keep them coming back for more.
At ExecuHive, we’re here to make onboarding easy, personal, and — most of all — effective. We’re pros at creating onboarding journeys that feel warm, welcoming, and tailored to every member who joins the Hive.
Ready to build an onboarding experience that actually works? Book a free discovery call with us today — let’s make it happen.
